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Business Coaching

Invoking Inspiration

Cassie Yoder stands as the driving force behind her brainchild, Cass Concepts Marketing | Media | Events ... that was established with unwavering determination in 2005.


A trailblazer in the realms of marketing, public relations, and events, Cass Concepts has swiftly evolved into a growing force in central Illinois's business landscape. Yet, amidst this major accomplishment, Cassie remains to seek out opportunities for growth and impact within her surrounding communities.


Throughout her two-decade tenure as the owner of her business, she has gained valuable insights into the pervasive issue of burnout plaguing many small businesses as they navigate the competitive landscape of modern society. Driven by her passion for empowering small businesses, Cassie is committed to addressing this pressing issue head-on in order to fulfill her dream of "Community over Competition."


Through targeted sessions, break-out programs, and motivational speaking, Cassie aims to equip small businesses with the tools, resources, and support needed to navigate the challenges of entrepreneurship without sacrificing their well-being.


Keynote Opportunities 


Business & Marketing

Conference Break Outs


Confrence Break Outs

During her dynamic speaking engagements, Cassie shares her wealth of knowledge and experience on a wide range of topics, including marketing, business strategy, motivation, and more. Whether delivering keynote addresses or facilitating conference breakout sessions, she empowers participants to unlock their full potential and achieve success in their endeavors.

As a seasoned college instructor and mentor, she has offered her guidance to an array of audiences. From delivering a compelling address at the IHAC Barn-raising Fundraiser, where she rallied support for community initiatives, to hosting the inspiring "Community over Competition" events at her firm, Cassie's commitment to fostering unity and collaboration is infectious and impactful.

Her involvement on multiple Community and Economic Development boards and organizations, such as ACED, Simply Arthur or with the Sullivan Chamber of Commerce - further showcases her dedication to supporting local businesses and driving economic growth within the community.


As a prominent figure in the media landscape, Cassie has also lent her voice as a spokesperson for clients, effectively conveying their message and amplifying their impact through various media platform

Speaking Engagements

Speaking Engagements

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Success' Hidden Arsenal

Even the most seasoned leaders, with their wealth of experience and expertise, recognize the valuable role of coaching. Cassie is no exception to this. Over the years, she has gathered a compelling list of reasons why everyone—regardless of their level of experience—could benefit immensely from having someone who can shed light on their blind spots in the realm of business.

Benefits of Coaching 

  • Provides individuals with personalized support and guidance tailored to their specific needs and goals, leading to more meaningful and sustainable development over time

  • Helps leaders develop essential skills such as communication, decision-making, and conflict resolution, leading to more effective leadership within the organization

  • Helps individuals identify and overcome obstacles that may be hindering their performance, leading to increased productivity and efficiency across the organization

  • Encourages collaboration, trust, and open communication among team members, leading to stronger team dynamics and improved collaboration on projects and initiatives

  • Equips individuals with the skills and tools to approach challenges and problems from different perspectives, leading to more innovative and effective solutions

Contact For Availability

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