Behind the Scenes in Terre Haute: Building a Website That Tells the Full Story

At Cass Concepts, we believe that websites should do more than look good—they should tell a story, connect with people, and reflect the heart of a business. That’s exactly what we set out to do during our recent visit to RK’s newly remodeled Terre Haute location.

Our team spent the day on site capturing video footage and photography, not just of the space but of the people who make it special. From staff interactions to behind-the-scenes moments, we gathered content that will help bring the RK Talent website to life in a meaningful, authentic way.

Often, marketing is viewed strictly through the lens of selling a product or service. But recruitment is marketing too. Telling the story of a company’s culture, showcasing its team, and offering a glimpse into what it feels like to work there—that’s powerful. And that’s what this shoot was all about.

We’re excited to use these visuals to support a site that’s more than a digital resume—it’s a recruitment tool, a storytelling platform, and a brand builder all in one.

Stay tuned—we can’t wait to show you more.