Bringing the Party to Life: How Strategy Elevated Glitter the Ground’s Impact

When Jill Book, owner of Glitter the Ground Yard Cards, came to Cass Concepts, she already had something amazing: an unforgettable product, loyal customers, and a growing gallery of celebration-worthy photos. But like so many small business owners, she felt stuck when it came to what to do with all that content. What was missing wasn’t creativity — it was strategy.

That’s where our team stepped in.

Our Creative Director Amber and Marketing Coordinator Rylan worked closely with Jill to transform her images into more than just pictures — they became stories. By developing a consistent voice for her brand and designing eye-catching, strategic social content, they helped Glitter the Ground shine even brighter. Now, Jill’s social media doesn’t just showwhat she does — it reflects why she does it, how she’s making moments memorable, and how her locally owned business is truly rooted in community.

Unlike corporate yard sign franchises or MLM-based companies, Jill’s business is independently owned and operated right here in Central Illinois. That means your dollars stay in the community, and she has the flexibility to source characters, custom themes, and unique setups that national brands simply can’t offer.

At Cass Concepts, it’s not just about marketing — it’s about momentum. And this is exactly why we created the Prairie Commons Business Collective.

Born during the uncertainty of the pandemic, the Collective became a lifeline for boutique owners, makers, bakers, crafters, and artists — all trying to stay visible in a world where vendor fairs, craft shows, and foot traffic came to a halt. By teaming up through the Collective, small businesses began to pool their marketing dollars, amplify their reach, and share audiences that they may never have reached on their own.

Through shared media buys, collaborative promotions, and strategic storytelling, the Collective is more than a co-op — it’s a movement. And it’s one rooted in the belief that just because Amazon exists doesn’t mean you can’t shop local.

Prairie Commons Business Collective empowers small businesses to:

• Grow visibility without growing overhead

• Strengthen brand identity with expert support

• Connect with new customers and collaborators

• Make a meaningful impact — together

  
  

So whether you're building balloon arches, baking cupcakes, creating handmade jewelry, or glittering front yards with giant custom signs — your passion deserves strategy. Your voice deserves to be heard.

And that’s what we’re here to do.