Client Spotlight: Showcasing the Heart of Rural King

Since opening its doors in 1960, Rural King has grown from a small farm supply store into a thriving company with locations across the country—yet it’s never lost sight of what matters most: its people.

This year, Cass Concepts had the incredible opportunity to partner with Rural King to create a company feature video that shines a spotlight on the individuals who keep the business running strong. From warehouse crews and store associates to team leaders and behind-the-scenes innovators, we set out to capture the heart of the company—the people.

Through thoughtful interviews, on-location footage, and storytelling that reflects Rural King’s values, our goal was simple: highlight the dedication, work ethic, and passion of the team members who make Rural King what it is today.

“Rural King is more than just a retailer—it’s a family of hard-working individuals who care deeply about serving their communities,” said Cassie Yoder, owner of Cass Concepts. “We’re honored to help tell their story and showcase the people behind the brand.”

🎥 Watch the full company feature here to get a behind-the-scenes look at the culture, values, and spirit that fuel Rural King’s continued success.

Whether it’s helping a customer find what they need or supporting fellow team members, the people at Rural King embody a culture of purpose, grit, and heart. We’re proud to partner with such an impactful company and look forward to future collaborations that celebrate the power of people