New Market, New Milestone: Supporting Liaison's Expansion in Southwest Florida
Growth brings exciting opportunities for businesses, but it also brings new challenges. Whether expanding into a new market, opening another location, or introducing new services, making sure the right people know about those changes is an important part of the process.
For our team at Cass Concepts, that's been a major focus of our ongoing partnership with Liaison Technology Group, a growing technology integration company serving residential and commercial clients across multiple states. Most recently, that work brought us to Southwest Florida, where Liaison celebrated the grand opening of its new Fort Myers Design Center in October 2026.
Introducing More Than a New Location
Liaison's new Fort Myers Design Center isn't simply another business location. It's a space designed to give homeowners, interior designers, architects, and builders the opportunity to experience integrated technology firsthand. From lighting and home automation to audio, entertainment, and innovative design solutions, the showroom offers visitors a better understanding of how these technologies can become part of everyday living.
With that in mind, our marketing approach needed to communicate more than the opening of a new building. It needed to introduce the possibilities within it. Our team worked closely with Liaison to develop messaging and promotional materials that emphasized the Design Center experience, its value to industry professionals, and the company's growing presence in Southwest Florida.
One Location, Multiple Audiences
One of the unique aspects of this project was the opportunity to connect with several audiences, each with different interests and reasons to visit the showroom. Liaison hosted two grand opening events, beginning with a special preview for interior designers on October 13, followed by an open house for architects, builders, and trade partners on October 15.
While the events shared a location, the messaging needed to speak to each audience.
Interior designers were invited to explore how technology could complement their creative vision and enhance the spaces they design. Architects and builders were introduced to opportunities for integrating technology solutions into their projects and collaborating with Liaison's team.
Our role included developing coordinated social media content, digital invitations, email marketing materials, event graphics, and printed collateral that supported these distinct audiences while keeping Liaison's overall brand consistent. It's a good example of something we emphasize in marketing: understanding who you're speaking to is just as important as knowing what you want to say.
Making a Milestone Part of a Bigger Story
Liaison's Fort Myers opening is one of several developments happening across the company. With a growing collection of brands, specialized services, and locations throughout the country, each expansion creates an opportunity to strengthen awareness of the organization as a whole.
That's where public relations becomes an important part of the strategy.
In addition to the grand opening promotions, Cass Concepts developed a press release highlighting the new Design Center, Liaison's continued investment in the Southwest Florida market, and the opportunities the location creates for customers and industry partners.
We also coordinated supporting event photography and media outreach materials to help communicate the announcement beyond Liaison's existing network.
Rather than treating the grand opening as an isolated event, the goal was to connect the announcement to the company's continued growth and long-term vision.
Growing Businesses Need Marketing That Grows With Them
As companies expand, their marketing needs naturally become more complex. New locations bring different communities, audiences, partnerships, and opportunities, all while the business needs to maintain a recognizable identity. For Cass Concepts, working with Liaison means helping connect those moving parts through ongoing collaboration, creative development, digital marketing, and strategic communication.
The Fort Myers Design Center opening offered another opportunity to put those efforts into action, supporting an exciting milestone while helping introduce the company to new audiences. We're proud to continue our partnership with Liaison Technology Group as the company grows and creates new opportunities across its markets.
Is your business preparing for its next chapter? Whether you're opening a new location, expanding your services, or entering a new market, Cass Concepts can help develop the marketing and communication strategy to support your growth. Let's make sure your next big move gets noticed.
