Supporting Local, Together: Inside Prairie Commons

At Cass Concepts, our mission has always been rooted in one core belief: Community Over Competition. That’s why in 2020, we expanded our reach and impact by launching Prairie Commons Business Collective—a natural extension of our passion for supporting small businesses, entrepreneurs, and creators in Central Illinois.

Featured on WCIA as a powerful resource for local business growth, our founder Cassie Yoder shared the heart behind both Cass Concepts Marketing and Prairie Commons—and how they work hand-in-hand to uplift the community.

Since 2005, Cass Concepts has helped countless companies—from startups to established organizations—develop strong branding, implement creative strategies, and tell their stories in compelling ways. While we serve clients of all sizes, our heart has always been with the local business owners who are doing it all—wearing every hat, taking every risk, and investing everything they have into their passion.

That’s where Prairie Commons Business Collective comes in.

🌾 What is Prairie Commons?

Prairie Commons is a community-based organization and creative hub made up of:

• Boutiques & shops

• Independent artisans & crafters

• Furniture makers & designers

• Poets & authors

• Visual artists & musicians

• Local cafés & restaurants

  
  

Through shared events, pop-up markets, collective marketing efforts, and business development support, Prairie Commons provides small business owners with the platform, resources, and visibility they need to thrive.

🤝 Why It Matters

In a world where major corporations dominate the landscape, Prairie Commons brings the spotlight back to the people behind the products—the ones who craft with care, pour their heart into their work, and contribute to the unique identity of Central Illinois.

It’s about more than branding. It’s about building a supportive network where local business owners can grow together, not in isolation.

Through Cass Concepts, our team offers personalized marketing, branding, and coaching to members of the collective. We also help consumers learn how to support local—through education, storytelling, and community-first events that make shopping small fun and meaningful.

📍 What’s Next?

Whether you’re a maker looking for more exposure or a customer who wants to shop with intention, Prairie Commons Business Collective is the place to start.

Visit CassConcepts.com to learn more, follow our upcoming events, or inquire about joining the collective. Let’s continue to build something beautiful—right here at home.