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Cass Concepts marketing professional speaks with a community leader at an event beneath the message, “We Are Storytellers.”

We Are

Storytellers

.

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Let Us Tell Your

At Cass Concepts, we believe in the power of people-first storytelling, bold strategy, and community over competition.

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Story.

Cass Concepts logo for a Decatur, Illinois marketing, media and event planning agency.
Cassie Yoder, owner of Cass Concepts, poses for a professional brand portrait representing her marketing, media and event agency.
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Since 2005, we’ve partnered with businesses, nonprofits, and communities to help them grow with purpose, clarity, and creative confidence. We’re not just another marketing agency—we’re the team in your corner. The ones who listen first, ask the right questions, and dive deep into your business to uncover what makes you different. Then we take that and run—with branding, design, websites, social media, events, video, and everything in between.

Cass Concepts owner Cassie Yoder and a video team member pose together during a client content production shoot.

- Richard H. 

"Working with Cassie and the Cass Concepts team for event coverage was imperative. We needed professionals to capture the important moments at our fundraisers and events that help to tell the story of our mission."

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Cass Concepts team members review professional video footage during an on-location marketing shoot.
Cass Concepts videography team films professional video content for a client marketing campaign.

SERVICES

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Cass Concepts marketing team develops creative branding, digital strategy and client campaigns.

Marketing

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Cass Concepts videographer captures professional photography and video content for client storytelling.
Cass Concepts event planning team manages guest experiences, event details and on-site coordination.
Cass Concepts provides business coaching, marketing guidance and strategic support for clients.

​Media

Coaching

Events

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OUR PARTNERSHIPS

MEET

Cass!

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Cassie Yoder, the dynamic and visionary owner of the firm, founded it two decades ago with a spark of passion and a bold mission: to champion community over competition. Her dedication has ignited incredible growth in central Illinois and beyond, fueling the success of small businesses.

​ As a sought-after business coach and keynote speaker, Cassie’s energy and expertise light up the room, inspiring others to collaborate, innovate, and thrive. Her leadership isn’t just about business—it’s about creating a buzz of shared success, creativity, and vibrant community spirit.

Cassie Yoder, owner of Cass Concepts, poses in Central Park while representing her creative marketing and public relations agency.
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YOUR NEXT STEP

want

to

learn

more

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Cass Concepts professional videography team records client interviews and branded video content for marketing campaigns.
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I'm 

ready

to

go!

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Cass Concepts professional videography team records client interviews and branded video content for marketing campaigns.
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Cass Concepts owner Cassie Yoder collaborates with her creative marketing team on digital strategy, branding and client projects.

132 S. Water Street, Suite 425 Decatur, IL 62523  |  314-200-5272

Connect

WITH US

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