Cassie Yoder Shares Business & Marketing Insights on Cromwell Radio

At Cass Concepts, we're all about creating meaningful connections—and sometimes, that starts with a good conversation.

Recently, our founder and owner Cassie Yoder joined the team at Cromwell Radio for a thoughtful discussion on all things business and marketing. In this insightful interview, Cassie shares some of her favorite strategies, tips, and real-world advice for small business owners looking to make a lasting impact in their community.

From building brand consistency to the power of storytelling, Cassie emphasizes why marketing isn’t just about promotion—it’s about creating trust, relationships, and momentum. Whether you're a solo entrepreneur just getting started or a growing company looking to refine your message, this conversation is packed with helpful takeaways you can start using right away.

💬 “It’s not always about doing more—it’s about doing what works, and doing it with intention,” Cassie explains in the interview. “Marketing is more than ads. It’s strategy, it’s rhythm, and it’s knowing how to show up in a way that builds connection.”

🎧 Tune in now to hear Cassie’s conversation with Cromwell Radio and get inspired to think differently about your business growth, visibility, and brand presence.