Cass Concepts in the Community: Cassie Yoder Featured by Allerton Park

We believe in the power of connection here at Cass Concepts—and it’s always an honor when we get the chance to share our story with others who are making a difference in Central Illinois.

Recently, our founder and fearless leader, Cassie Yoder, was featured in an interview with Allerton Park & Retreat Center, where she opened up about her passion for community-driven marketing, her journey as a business owner, and why putting people first has always been at the heart of Cass Concepts.

Cassie’s approach is simple but powerful: build meaningful relationships, celebrate the unique character of each client, and always lead with purpose. From small-town roots to big-picture strategy, this interview is a must-read for anyone who believes in marketing that matters.

👉 Read the full interview here.

We’re so grateful to Allerton for the opportunity—and even more grateful to be part of a region filled with innovators, dreamers, and doers. Stay tuned for more behind-the-scenes stories and Cass Concepts out-and-about highlights right here on our blog.